Unit Number 319, Vipul Trade Centre, Sohna Road, Gurgaon, Sector 49, Gurugram, Haryana 122018, India, Monday – Friday (9:00 a.m. – 6:00 p.m. PST) Saturday, Sunday (Closed), 4. Similarly, it can make sales promotion tools more effective by personal … The salesmen aim to inform and encourage the customer to buy, or at least try the product. Detail Demonstration: Except television advertisements, demonstration is not possible. Personal selling is an important element of promotion mix and an effective promotional tool. 3. 4. It can meet the personal expectations of buyers. Due to face to face communication, the customer can give feedback and the salesman can adjust the presentation accordingly. Personal selling is the broader concept. Despite the above advantages, personal selling suffers from several disadvantages. Humans have an inherent desire to be close to other people. The customers are benefited by personal selling in the following ways: (i) Help in Identifying Needs: Personal selling helps the consumers in identifying their desires and requirements and in knowing how these can best be satisfied. The important functions of a salesperson are as follows: 1. Personal selling highlights potential customers on various new financial services launched in the market.. 2. PERSONAL FINANCE. Selling can be through different ways for example direct selling, selling on the internet, selling on retail stores or personal selling. For betterment of the society, personal selling is helpful and the important aspects are as under: © 2020, Arinjay Academy. Personal selling plays a very important role in the marketing of goods and services. 3. It increases customers’ faith in the company and its offers. Personal selling plays a very productive role in the economic progress of society. Converts latest demand –Personal selling helps to … (adsbygoogle = window.adsbygoogle || []).push({}); There are various advantages of this form of promotion and they are: Personal selling is very flexible because there is direct contact between both the parties and the sales presentation and pitch can be adjusted according to the type of customer and their mood. Importance of Personal Selling to Society. Advertising increases awareness while personal selling reinforces the advertising message. Personal selling helps in converting latest demand into effective demand. As humans, the relationships we form with other people are vital to our mental and emotional wellbeing, and really, our survival. Travel and tourism in the country get promoted by the mobility of the people from one place to another. For Example– Beauty and health-related products which require personal selling to match customize needs. Sales promotion acts as a bridge between advertising and personal selling. Why Healthy Relationships Are So Important. All rights reserved. State the physical and mental qualities of sales persons engaged in personal selling. 4. It ensures uniformity in consumption by selling standardized products. Characteristics of Good Marketing Research, Crab armies can be a key issue in coral wall preservation, Beaches cannot be extinct if sea levels continue to rise, Autonomous “Smellicopter” Drone Can Seek Out Scents with Live Moth Antennae, Scientists are finally studying why some of you don’t overturn your regulator, The vast wetlands of Els Eels are the most recorded at the bottom of the ocean. From the name we can understand that personal selling is a personal form of communication and a tool of promotion in which the one to one conversation takes place for the transaction. Personal selling is an important marketing tool for small businesses, particularly those that sell complex or high-value products and services to other businesses, rather than consumers. 2. Similarly, it can make sales promotion tools more effective by personal guidance or conviction. Importance to society Personal selling helps to promote the growth of an economy by offering the following advantages to the society at large. Personal selling is an important method of demonstrating the product to the prospective customers and giving them full information about the product. The sales message can be varied according to the motivations and interests of each prospective customer. This is done by the sales person who is appointed by the company to persuade the potential consumers and sell the products. The more specific benefits of personal selling to … What is Personal Selling – Importance: Helpful in Selling, Demonstrating the Product, Time Coordination, Finding out Prospective Customers and a Few Others In the field of distribution of goods and services personal selling or salesmanship occupies a pivotal role. Despite the above advantages, personal selling suffers from several disadvantages. The problem of man cannot be solved scientifically without a clear statement of the relationship between man and society, as seen in the primary collectivity—the family, the play or instruction group, the production team and other types of formal or informal collectivity. It leads to customer satisfaction. It provides better income and employment opportunities to the unemployed youth of the society. “The personal selling” and “salesmanship” are often used interchangeably, but there is an important difference. It is an important marketing implement for small businesses, mainly those that sell complex or high-value products and services to other businesses, rather than consumers. Role of personal selling as a tool of direct marketing:-There are a large number of definitions of personal selling in literature. It converts latent demand into effective demand. Importance to Society. 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