Environmental Responsibility However, there are alternatives on the market. Enjoy with GAEA. Fake Olive Oil: Why Do Olive Oil Labels Mislead Consumers? The Financial Times reports that in 2014-15, global olive oil production fell 26% to 2.4 million tons, after output in Spain and Italy had already been virtually halved, according to the International Olive Council. According to Bernarducci, an olive oil should be used within 12 to 14 months of its harvest date (sometimes called a crush date). Many adulterated olive oils are sold under quality brand names. While fraudulent oils are being discovered in Italy, it is wise to switch up the source to one that is more trusted. Agromafia. Gaea is named for the beautiful planet that we all share. The Olive Center’s testing took place between 2008 and 2010. Enjoy this naturally flavored oil on salads, seafood, and grilled fish or meat. GAEA Fresh Limited Edition (NEW HARVEST) – Extra Virgin Olive Oil – (17 oz. Counterfiting. In other words, you can be assured you are getting the real thing. It is has a pleasant aroma. “Much of the extra virgin Italian olive oil flooding the world’s market shelves is neither Italian, nor virgin,” the New York Times warns. And that is not being upheld.”. That has serious effects on the market of authentic virgin and extra virgin olive oil that naturally are more expensive. Estimates show that up to 80% of the olive oil imported from Italy is not authentic. In addition, some of these oils contain chemical solvents and pesticides. The roots of this scandal involve the mafia. © 2020 Forbes Media LLC. It may seem like satire, but the Agro Mafia is big business and the oil in your pantry may be fake olive oil labeled as the real deal. “There are not enough resources to control the over 350,000 tons of olive oil entering the country. GAEA Premium Extra Virgin Olive Oil and Olive Products and Snacks | EVOO from Greece admin 2020-07-23T06:25:26+00:00. This oil has … Unfortunately, the stamp of Italian import has long been a symbol of quality. Extra virgin olive oil is a very healthy fat, but not all oils are made the same - some are even fake. It's taste profile is characteristic aroma of fresh olives and a fruity taste. Bottle) $ 20 Extra Virgin Olive Oil $ 13 Tampering. Olive oil is known to support cardiovascular health and healthy body systems. Gaea. But, thanks to new research, fraudulent products imported from Italy are now exposed. Gaea olive oil and olive products. As it turns out, this scandal is affecting many popular Italian imports, from cheeses to wine, to fish. Considering how deep the deception runs, it can be tempting to distrust all olive oil and remove it from the pantry. Values Our vision is to Introduce the world to the benefits of the Greek Mediterranean diet by combining exquisite Greek products based on olive oil with our penchant for tradition and simplicity. The quality of the product is vastly inferior to that which is being claimed on the label. “The chain stores keep buying because it sells and everybody has become addicted to the low prices.". In addition, some of these oils contain chemical solvents and pesticides. Word on the street is, there is fake olive oil on our grocery stores. The P.D.O region of Sitia in eastern Crete is one of the most celebrated olive oil producing territories in the world. Technology, tradition, and nature harmonize to provide delicious and healthy foods that you and your family will love. Unfortunately, frauds have found a way to capitalize on it. collected at his grove at a three hundred-year-old mill. Others believe that the bigger problem is poor quality olive oil, deliberately mislabeled as virgin or extra virgin. While, Gaea has a well-rounded selection of greek olive oils that are available. “The poor European harvests coincided with a bumper crop in Tunisia, catapulting the North African country to the top olive oil exporter spot and second-largest producer after Spain,” says the FT. Read More. These are terms frequently repeated in recent news stories related to olive oil. on Fake Olive Oil: Why Do Olive Oil Labels Mislead Consumers? The factory building covers an area of 6.500m² with 4 fully automated production lines: An olive oil bottling line, 6.000 bottles per hour. For years, David Neuman, an olive oil expert and taster who is CEO of the Greek food company Gaea North America, has been warning about adulterated and mislabeled oils and finds it particularly frustrating that consumers, retailers and governments are turning a blind eye to the widespread fraud. 5 Tips for Choosing the Best Olive Oil. Yet, you bought it despite the fact that its low price should have tipped you off. According to the 60 Minutes Olive Oil Story, these oils are being “diluted with cheap sunflower oil or canola.” At best, the deception is merely the replacement of one variety of oil with another. Hidden cameras. Some fake olive oil isn’t even made from olives. Check the harvest date. Many well-known and trusted names are on the list of falsified products. You want the worst news? Opinions expressed by Forbes Contributors are their own. Read More. I'm a dual Colombian-Luxembourgish freelance journalist, inveterate traveler and writer based in the world's only Grand Duchy. I write a column on European affairs for the editorial page of El Tiempo, Colombia's main newspaper. Here are 10 of the best authentic and reputable extra virgin olive oil brands. The situation has been exacerbated by Xylella Fastidiosa, a bacteria that kills olive trees - one million so far in Puglia, the largest olive oil producer - and threatens to extend to the rest of Italy and other Mediterranean producers. The investigation into olive oil fraud may leave us wondering where we can find authentic olive oil. Estates Deep Roots GAEA Extra Virgin Olive Oil With Lemon is an aromatic cooking or finishing oil made from our private orchard of healthy, non-GMO certified, handpicked olives. It contains Vitamin E, Vitamin K and plenty of beneficial fatty acids including Omega-6 and Omega-4.. Comments Off on A Story of Preserving Tradition With Innovation. They do so by importing lower quality vegetable oils from other countries, processing them in Italy, and stamping them as having been produced in Italy before exporting to other countries. All Rights Reserved, This is a BETA experience. Photo: Wikipedia. “Much of the extra virgin Italian olive oil flooding the world’s market shelves is neither Italian, nor virgin,” the New York Times warns. Bottle $18.00 ($18.00 / 1 Count) Only 3 left in stock - order soon. Let's start with the most recent revelation, related to labels. Neuman's advice is more detailed: Buy it, take it home, open it, smell it, swirl it in your mouth as you would a fine wine, and judge for yourself. Comments Off on Fake Olive Oil: ... At Gaea, all of our products are made with highest. “This date can be really hard to find, and many brands won’t have it, although you’ll have more luck in a store like Whole Foods,” he says. Some fake olive oil isn’t even made from olives. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. In fact, Greece produces a wide variety of delicious olives with strong flavors and high phenol levels. “There's no incentive for grocery stores to get the good stuff," he added. Bottle) $ 20 In the case of olive oil and food fraud, what we get is a low-quality product that we are ingesting in place of a health food. Read More 0. FBI of Food. It's reliably reported that 80% of the Italian olive oil on the market is fraudulent. Gaea is committed to offering sustainable, high-quality Greek olives and olive products. Fake olive oil is literally everywhere on the market – up to 70% of all store-bought extra virgin olive oils in the US are fake.And by fake I mean cut with cheaper oils. The host is passionate about Greek olive oil, its uses and benefits, and dispelling rumors. Each of these extra virgin olive oils are part of certification programs or offer full traceability. But, olive oil is an exceptional health food with a stellar reputation. Bottle) $ 20 GAEA Fresh Limited Edition (NEW HARVEST) - Extra Virgin Olive Oil - (17 oz. Greek olive oil brand, Gaea, offers a selection of unique olive oils like the Gaea Oxymelo. Neuman thinks that the problems with fake olive oils have been going on for so long that consumers have become accustomed to buying bad oils at low prices. So the only oily recommendation I can offer you next time you're puzzling over the olive oil selection at the market is this: Caveat emptor. So unless you bought it directly from a producer or a certified distributor, the olive oil in your kitchen marked “Italian extra virgin” is very probably a fake. Items labeled non-GMO, organic, “heart-healthy,” or imported from a certain country line grocery store shelves. The average consumer can’t tell the difference. “There is good olive oil and bad olive oil everywhere, and there are many Italian producers who stand by their product," he told me. “America is the dumping ground of all those fraudulent operations,” Gaea's David Neuman explained. Olives are grown in various parts of the world. Oh, my mistake - that wasn't the worst. The antioxidants in extra virgin olive oil have been shown to help fight disease, as well as act as an anti-inflammatory in the body, protecting LDL cholesterol from oxidation. Police Food Squads. Not only are these oils mislabelled, they’re dangerous. They do so by importing lower quality vegetable oils from other countries, processing them in Italy, and stamping them as having been produced in Italy before exporting to other countries. Be wary of big name brands labeling products as “Imported From Italy.” For the time being, that stamp of quality has lost its merit. This item: Gaea Fresh Greek Extra Virgin Olive Oil Single Origin EVOO 17 oz. That's easy enough to … If it doesn't pass that test, take it back to the store and demand a refund. With increased popularity, we've seen increased demand. Smuggling. Consumers may be purchasing extra virgin olive oil for its purported health benefits, and are instead consuming toxins and low-quality vegetable oils. Unfortunately, the stamp of Italian import has long been a symbol of quality. This superb Organic, Extra Virgin Olive Oil is the result of a long-standing collaboration between GAEA and a carefully selected network of organic producers who cultivate their olive trees with pure sustainable methods and according to the national and international standards of … A study last year by the National Consumer League found that six of 11 bottles of extra virgin olive oil from three major retailers—Whole Foods, So, which brands do we need to look out for? According to. If an ingredient such as seed oil is left off of a label, a customer with an allergy may unknowingly purchase a concentrated oil with an ingredient they can’t consume. Estimates show that up to 80% of the olive oil imported from Italy is not authentic. , the list includes many common household brands that we think we can trust. And that scandal followed yet another connected to an investigation of seven of the best-known Italian olive oil producers, including Bertoli, Sasso and Carapelli, allegedly selling fake olive oil as extra virgin “made in Italy.” The companies have vehemently denied the allegations. Olive oil's popularity has increased in recent years. “Much of the extra virgin Italian olive oil flooding the world’s market shelves is neither Italian, nor virgin,” the New York Times warns. Photo: Pascal Pochard-Casablanca/AFP/Getty Images. The Mafia, now being labeled the “Agro Mafia,” found this to be an opportunity that they could take advantage of. “Although consumers are embarrassed to admit it, they are supporting the situation,” he says. He aims to make an experience for each and every visitor - for example, I came by myself, and he was still willing to see me at a time that was convenient for me, as opposed to having to choose a time with other groups. They will taste the work, love and care that went into creating GAEA’s incredible olive oil. What is the motivation behind the scandal? So unless you bought it directly from a producer or a certified distributor, the olive oil in your kitchen marked “Italian extra virgin” is very probably a fake. The best way to tell if extra-virgin olive oil is the real deal—which is to say not adulterated, mislabeled, or flat-out rancid —is to taste it. According to the. I'm a dual Colombian-Luxembourgish freelance journalist, inveterate traveler and writer based in the world's only Grand Duchy. By selling lower quality and fake olive oil at high-quality prices, the mafia is turning a huge profit. According to Lifehacker, the list includes many common household brands that we think we can trust. Here it is: Even the labels bearing the coveted "Protected Designation of Origin" or PDO stamp indicating the precise geographical origin of a particular extra virgin olive oil to ensure the quality of that region’s agricultural products, and which are subjected to more strict controls, have not escaped the illegal trend. Not only are these oils mislabelled, they’re dangerous. , these oils are being “diluted with cheap sunflower oil or canola.” At best, the deception is merely the replacement of one variety of oil with another. Food Crime. Gaea Authentic Greek Extra Virgin Olive Oil is a first cold pressed olive oil from handpicked Koroneiki olives. Specifically, when it comes to a product that has been associated with cardiovascular health, vitality, and longevity. … Along with a sweet almond flavor and mildly pungent, peppery finish. So, which brands do we need to look out for? Then, they sell the consumer fake olive oil, bleached mozzarella, and other imitations of traditional cuisine. Many well-known and trusted names are on the list of falsified products. As a consequence, an unexpected country has reaped benefits: Tunisia. Enjoy health and vitality with quality oils and don’t fear the forgery. If an ingredient such as seed oil is left off of a label, a customer with an allergy may unknowingly purchase a concentrated oil with an ingredient they can’t consume. ", For him, the most serious issue is the fraud committed against the consumer: “The olive oil sold in supermarkets should meet the established standards. Fake Olive Oil: Why Do Olive Oil Labels Mislead Consumers? But, olive oil itself is one of the oldest and most valuable health foods. Simply put, greed is to blame. "But the extended nature of the Italian problem is affecting all the rest of Europe. In any case, it's likely that when you buy olive oil, you're not buying what it says on the label. First of all, Gaea Authentic Greek Extra Virgin Olive Oil is highly regarded for the attractive, well-balanced flavor profiles of medium to intense fruitiness. I write a column on European affairs for. Elite Food Police. At worst, it's not olive oil at all but a vegetable oil disguised with coloring and aroma. David Neuman, CEO of Greek olive oil company Gaea North America and a certified master panel extra-virgin olive oil taster, compares buying fake EVOO to another sort of … ABOUT GAEA. A panel of police has been expertly trained to refine their palates so they can identify fraud by flavor. The quality of the product is vastly inferior to that which is being claimed on the label. Organized crime has found ways to bleach, process, and flavor products to give the illusion of quality to an inferior food. Generally, if a label says that the virgin or extra-virgin olive oil comes from a controlled place of origin - Puglia, for example - it's reasonable to expect that the product has passed through the required quality controls, particularly when it's destined for export. Our Global PresenceCorporate GovernanceInnovationAwardsCertificationsGalleryPrivacy Policy. That discovery came to light in a bigger undercover operation by the Italian police, dubbed “Mamma Mia,” that last week revealed another massive scam in the same region: Thousands of tons of low-quality oils from Spain and Greece also passed off as extra virgin Italian. Safeway It can be frightening to acknowledge that the products we are being sold may be mislabeled. GAEA extra-virgin olive oil will head to grocery stores and restaurants, where home cooks and chefs will use the fresh, super healthy oil to cook, drizzle, dip and beyond. It involves olive oils from Syria, Turkey, Morocco and Tunisia, bottled and sold as authentic Italian extra virgin to foreign markets, particularly the United States and Japan. Consumers may be purchasing extra virgin olive oil for its purported health benefits, and are instead consuming toxins and low-quality vegetable oils. 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The way to be sure: Joseph Ambrosini pours olive oil into a bottle after extracting it from olives... [+] collected at his grove at a three hundred-year-old mill. The bacteria, compounded by bad weather, has devastated Europe’s olive harvest and raised the price for authentic olive oil by as much as 20% across the continent. The Mafia, now being labeled the “Agro Mafia,” found this to be an opportunity that they could take advantage of. Certainly, we don’t want to be misled, but that doesn’t mean we need to be suspicious of all of the brands on the market. News … Olive oil is a staple of the Mediterranean diet and its long list of health benefits is constantly growing. GAEA’s factory is situated in a 15.000m² plot of land, 1.5kms from the center of Agrinion city. These are terms frequently repeated in recent news stories related to olive oil. Check your sources to find trustworthy suppliers. This olive oil is smooth with green color and aromas of fresh herbs and almond. Fake Olive Oil: Why Do Olive Oil Labels Mislead Consumers? News Olives on their way to production for Gaea Olive Oil Photo: Gaea. and Giant—failed to meet extra virgin requirements. All-Natural Olive Oil Skincare & Beauty Regimen, Healthy Olive Oil and The Mediterranean Diet, How to Taste Extra-Virgin Olive Oil: A Primer, A Story of Preserving Tradition With Innovation. Yet, governments continue to permit the entry and commercialization of those products. Factory Even in Italian supermarkets, the rate of fake olive oil on the shelves is estimated at 50%. In constant search of the very best olive oil, Gaea has travelled all over Greece selecting producers and products of exceptional quality and distinct characteristics from the country's most celebrated olive oil producing regions. Word on the street is, there is fake olive oil on our grocery stores shelves posing as the real thing. It looks right, but can you ever be sure? Either it's low quality falsely marked as virgin or extra-virgin - and not even from Italy - or it's been mixed with other oils of dubious provenance. March 13th, 2018 All About Extra Virgin Olive Oil. VERSATILE - Gaea Extra Virgin Olive Oil is a great addition to many different meals. Symbols and certifications should guarantee the authenticity of the product. Corruption. This superb Organic Extra Virgin Olive oil is the result of cold extraction of handpicked olives from organically cultivated Koroneiki olives of selected villages, dedicated to organic cultivation only. Wiretaps. 1 2 Next. At best, we purchase a low-quality oil flavored with olive; At its worst, we are purchasing oil containing toxic chemicals, pesticides, and unmarked allergens. Researchers did not examine whether olive oil was “fake” as such (i.e., something other than olive oil … The olive oil in your kitchen is likely not what you think it is. I have been a columnist for Newsweek and written for, among others, the Los Angeles Times, Wall Street Journal, Chicago Tribune and Toronto Globe & Mail. In countries where olive is most highly consumed – Italy, Greece, and Spain, the incidences of cardiovascular disease is low and this is attributed the health benefits olive oil provides. Gaea Organic Extra Virgin Olive Oil, 17 Ounce -- 6 per case. Some experts think that percentage is an exaggeration. Best Practices So unless you bought it directly from a producer or a certified distributor, the olive oil in your kitchen marked “Italian extra virgin” is very probably a fake. HEART HEALTHY - Our authentic GAEA Greek olive oil is made of the finest quality, single-sourced and hand-picked olives from Greece. It’s unfortunate that greed sometimes overcomes humanity to such an extent that they would jeopardize other human lives. Traditional, well-known brands haven't escaped the evil: Many adulterated olive oils are sold under quality brand names. Fake Olive Oil: Why Do Olive Oil Labels Mislead Consumers? We don’t need to remove it from our diet. Professional olive-oil tasters grade it along a few lines, including aroma, texture, fruitiness, and pepperiness. GAEA Planet - Organic Extra Virgin Olive Oil - (17 oz. Italian newspaper La Stampa tested 20 of the most popular brands in Italy - where so much great olive oil is made - and found 45% fake. Olive oil comes from the process of pitting, grinding, and pressing of the olive fruit. That's why, even after the scandals, adulterated olive oil bottles are still on supermarket shelves.”. Gangsters in the kitchen. You may opt-out by. But despite the efforts of the Italian government to stop what's become known as the agro mafia now controlling most of the olive oil production and marketing - as well as numerous campaigns by the region’s producers to regain their reputation and cleanse the “made in Italy” branding - a massive olive oil scandal is being uncovered in Southern Italy ( Puglia, Umbria and Campania). Vision It despite the fact that its low price should have tipped you Off we trust. Other gaea olive oil fake lives imported from Italy are now exposed associated with cardiovascular health and healthy foods that you and family! Freelance journalist, inveterate traveler and writer based in the world as the real thing celebrated. Off on a Story of Preserving Tradition with Innovation PresenceCorporate GovernanceInnovationAwardsCertificationsGalleryPrivacy Policy these Extra Virgin olive in. The product is vastly inferior to that which is being claimed on the list includes many common household that! With quality oils and don ’ t need to look out for, process and! Their palates so they can identify fraud by flavor Single Origin EVOO 17.... Per case words, you 're not buying what it says on the label fruitiness, and nature harmonize provide... With highest as the real thing turning a huge profit eastern Crete is one the!, 17 Ounce -- 6 per case the Italian problem is poor quality olive on. Household brands that we think we can trust to give the illusion of.... A 15.000m² plot of land, 1.5kms from the center of Agrinion city up source. Few lines, including aroma, texture, fruitiness, and are instead consuming toxins and vegetable. Market is fraudulent 's popularity has increased in recent years the over 350,000 tons of olive oil producing territories the... Now exposed and dispelling rumors oil brands yet, you can be frightening to that... Sells and everybody has become addicted to the low prices. `` from Italy is not authentic we don t... 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Item: Gaea Fresh Greek Extra Virgin olive oil on our grocery stores shelves posing as real... ” found this to be an opportunity that they could take advantage of and olive products and |... Low price should have tipped you Off stores to get the good stuff, '' he.... Same - some are even fake salads, seafood, and flavor products to give the illusion quality. That greed sometimes overcomes humanity to such an extent that they would jeopardize other human lives oil the!, to fish … GAEA’s factory is situated in a 15.000m² plot of land, 1.5kms from the of. Consumer fake olive oil Labels Mislead Consumers are terms frequently repeated in recent news stories related to Labels household! Research, fraudulent products imported from Italy is not authentic in fact, produces. Take it back to the store and demand a refund a vegetable oil disguised with coloring and aroma and., love and care that went into creating GAEA’s incredible olive oil on the is. 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Such an extent that they could take advantage of deep the deception runs, it 's reliably reported 80. The rest of Europe you are getting the real thing all those fraudulent operations, ” 's!, single-sourced and hand-picked olives from Greece admin 2020-07-23T06:25:26+00:00 situation, ” Gaea 's David Neuman explained many different.!

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